The Pharmaceutical Data Services Industry is changing and innovating year on year with the introduction of new technologies and the world becoming ever more centred around all things digital. The marketing, sales and operations departments of any Pharmaceutical company have been upping their game in recent years to compete against the ever growing market. Here is how digital has impacted the Pharmaceutical Data Services Industry in recent years.
Rounded Customer Service
It is obviously what pharmaceutical companies aim to do – create and sell life changing drugs for suffering patients. However there is so much more to consider when trading within this industry. The pharmaceutical sales reps have always aimed to interact with their customer from initial meeting right through to the very end. With new digital engagement platforms this has made it 100 times easier to communicate with customers as well as save money and time. There are apps and websites now that offer a type of coaching service for patients and doctors – keeping them right on how to take the medication and why they are using it. Apps like this help patients manage stress levels when they are feeling poorly, find reliable information on the medication and company and can even chat to the sales rep online if they have any queries. It is also a great platform for sales reps to follow up on how patients are doing – and gather data on success rates, geographics and other analytics that will be useful in future research.
Digital and technological development has been key in the improvements and developments in life changing medicines. The nearly unlimited access to worldwide data through the internet has allowed Pharmaceutical Data companies to deliver the relevant information to researchers and scientists who are creating these medicines. However this access has also allowed competition to rise- with competitors creating similar products and selling them at a competitive price. Pharmaceutical Data Services will eventually become business leaders within this industry as they help companies deal with losing dominance of information on their product as well as help them compete with other companies.
Working with Pharmaceutical Data Services, bio-medical engineers, scientific and doctors, we can create the most futuristic, out of this world medicines for patients in need. With the intelligent brains and new software and technologies – amazing products have been created. For example digital medicine has allowed the creation of the ingestible sensor. When the patient takes their pill, it dissolves in the stomach and causes a small voltage (as a small amount of magnesium and copper come together). This voltage is then picked up by a sensor on the body (stuck to the arm) which relays the information (time of ingestion) to a smartphone app and then on to the physician. Innovations like these is what has saved people lives. Curing deafness, blindness, allowing people to have children when they couldn’t before…all of this due to advances in technology and working in a digital age.